I’m full of admiration for retailers and have a particular fondness for Erin and Kate at From Little Things Flower Shop. We went to secondary school together back in the 80s and reconnected decades later when my family moved back to Swan Hill and I began providing SEO guidance for their Shopify website.

While we developed a modern-looking online store on the Shopify platform we knew we also needed to perform comprehensive search engine optimisation (SEO) on the website to ensure his product pages appeared on Google when people were searching for products he stocked.