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Creating Experiences People Pay For: From passion project to sold-out workshops

In 2025, budgets are tighter. But people are still willing to pay for experiences that feel worth it.

In this session, you’ll hear from Diego Bonetto, aka The Weedy One – a wild food educator, artist, and author who runs more than 100 workshops a year, many of which sell out weeks in advance.

Join us to learn:

✅ How Diego turned a niche passion into a profitable business

✅ The principles behind designing experiences that keep people coming back

✅ His system for filling events without a big ad budget

✅ How he’s adapted and thrived in shifting economic conditions

Whether you run workshops, tours, or work as a coach, creative, or service provider, you’ll walk away with practical insights on building an experience-based business that lasts.

The session will be recorded so if you can't make it register and we'll send you a link.

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21 August

Public speaking for community organisation leaders

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11 September

Competing on Business Models: AI changed everything and nothing